Field notes · From Stranger to Sold
Why isn't it selling?
Every note here answers one question a builder actually types into a search box at 1am. One diagnosis per note, one concrete action at the end, no fluff. If you'd rather skip straight to your answer, the 3-minute Bottleneck Finder names your weakest stage directly.
The notes
- My website gets traffic but no sales — the leak is after the click, and it's findable in five minutes.
- Why is no one signing up for my SaaS? — the four leaks that make good products invisible, in the order to check them.
- Why doesn't my landing page convert? — it isn't ugly. It's confusing. The 5-second test that proves it.
- Why don't my ads convert? — ads are amplifiers. What they're amplifying is the problem.
- How do I get my first 10 customers? — without an audience, an ad budget, or feeling like a spammer.
- “I can build, but nobody buys” — the technical founder's sales problem, and why it isn't a personality flaw.
Where these come from
Each note is a doorway into one of the nine stages of a sales system — the path every stranger walks before they become a customer. The full framework is the book From Stranger to Sold; the introduction and first chapter are free. But start with the diagnosis, not the cure: take the test and read your own result first.