Free tools · From Stranger to Sold
Free sales calculators and templates
Small tools for freelancers, consultants and one-person businesses. They work with the numbers you actually have, not a sales team’s CRM history. Each one ends by naming the stage of your sales to fix next.
The tools
- Close rate calculator — your closing ratio, what a good one is, and which step your deals leak at.
- Lead generation calculator — how many leads a week your revenue goal needs, worked backwards.
- Sales pipeline calculator — the pipeline value and new opportunities a week your target needs.
- Consulting rate calculator — your floor day rate and hourly rate from billable days, costs and income.
- Freelance rate calculator — a minimum hourly rate, then a project quote with a buffer for overruns.
- Ideal customer profile template — fill it in, then print it or copy it. Includes the line most profiles miss.
Everything runs in your browser. No email, no login, nothing sent anywhere.
Find your real bottleneck
Each tool measures one number. The free Bottleneck Finder looks at all nine stages of the path from stranger to customer and names the one that’s blocking you.
Find my bottleneck — free, 5 minutes
The full framework is the book From Stranger to Sold; the first chapter is free. Or read the field notes.